The development of the candy industry in recent years
As one of the two traditional pillar snack industries in my country, the candy industry has maintained rapid growth and its potential market share has continued to expand. In the past five years, my country's candy market has maintained an annual growth rate of 8%-12%. In 2011, the scale of my country's candy industry has reached 62 billion yuan.
When the domestic candy industry develops and expands, various types of candies such as health-care, low-sugar, fun and ecological candies in the world are accelerating their pace to collectively attack the candy market in my country. In contrast, the products in my country's candy market appear to be very single. Under the dual pressure of pressing foreign companies and fierce competition from domestic companies, product development in my country's candy industry faces many obstacles.
The competition of domestic candy companies mainly stays on the price level, and the development of new fields is obviously insufficient compared with foreign capital. The phenomenon of product homogeneity has seriously hindered the competition between domestic candy companies and foreign brands, making their profits far less than foreign brands, and the main battlefield of domestic brands has also been forced to sink to the secondary and tertiary markets.
It is worth noting that the global annual per capita consumption of candy is about 3 kilograms, while my country is only 0.7 kilograms, so my country's candy market has huge development potential. The breakthrough of domestic enterprises should focus on the upgrading of products, constantly launching new products, and constantly enriching product varieties. my country's candy industry is facing the demand pattern of small products and large markets. Candy production enterprises are in the stage of structural adjustment, product renewal, survival of the fittest and corporate restructuring. As the market operation of confectionery is completed from product competition to marketing, the candy industry has entered the era of brand competition.
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