Analysis Of The Development Prospect And Future Trend Of China's Soft Candy Industry


China's soft candy industry will still have a lot of "sweet spots" in the next 10-15 years. Because China still needs a lot of domestic fudge brands to fill the Chinese market. However, in the next 10 years, the fudge industry will also face fierce competition. Therefore, Chinese fudge manufacturers should pay more attention to market segmentation in the future, understand consumer needs, and make great innovations. In this way, it will occupy a favorable position in the fudge industry.

As the total demand for candy in my country at this stage continues to rise, the competition among manufacturers is becoming more and more fierce. Many candy manufacturers choose to use synthetic pigments to ensure that the candy has a brighter appearance and stimulate consumers to buy.

Under the new wave of consumption, each sub-category contains infinite possibilities. The demand for quality life and nutritional health of the new generation of young users is destined for the hard core strength and explosive potential hidden under the "soft appearance" of nutritional gummies. Can not be underestimated.

In 2016, my country's candy output was 3.5185 million tons, an increase of 1.85%, an increase of only 63,800 tons over last year, and decreased for two consecutive years from 2017 to 2018. The output in 2018 was 2.8837 million tons, a year-on-year decrease of 12.99%. The output in 2019 was about 3.3772 million tons.

Although the output of my country's candy industry has shown a fluctuating trend in recent years, especially in 2018, there has been a large change, but in general, it still shows a small upward trend. From 2017 to 2020, the compound annual growth rate of fudge production is about 0.93%. It is expected that in the next few years, with the rising demand for soft candy products and the updated and mature production technology, the output will continue to grow, and the output will exceed 498,400 tons by 2025.

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